Advertising Production pdf

Advertising Production

More Book Details

Description of the Book:

A manual on the mechanics of newspaper printing. A comprehensive guide to the techniques of reproduction and production in a newspaper told from the perspective of the New York Times’s Director of Art and Reproduction. This book was invaluable in its day, a distillation of decades of outreach at the Times and in the industry in general to increase the understanding among advertising agencies and ad department of the limitations and special needs of reproduction to produce optimum results. It remains invaluable as a historical document that explains the vast array of techniques available in 1946, as well as documents aspects of the New York Times daily production.

• Creator/s: Ben Dalgin
• Date: 1946
• Book Topics/Themes: Graphic Design, Advertising, Newspapers

An excerpt captured from the PDF book