DTIC ADA1042054: Optimal Pricing and Advertising Policies pdf

DTIC ADA1042054: Optimal Pricing and Advertising Policies

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In this paper our previous work on monopoly and oligopoly new product models is extended by the addition of pricing as well as advertising control variables. These models contain Bass’s demand growth model, and the Vidale-Wolfe and Ozga advertising models, as well as the production learning curve model and an exponential demand function. The problem of characterizing an optimal pricing and advertising policy over time is an important question in the field of marketing as well as in the areas of business policy and competitive economics. These questions are particularly important during the introductory period of a new product, when the effects of the learning curve phenomenon and market saturation are most pronounced

• Creator/s: Defense Technical Information Center
• Date: 8/1/1981
• Year: 1981
• Book Topics/Themes: DTIC Archive, Thompson, Gerald L, CARNEGIE-MELLON UNIV PITTSBURGH PA MANAGEMENT SCIENCES RESEARCH GROUP, *MARKETING, OPTIMIZATION, POLICIES, GAME THEORY, THEOREMS, PRICE INDEX

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