DTIC ADA620418: Key Drivers of Marines Willingness pdf

DTIC ADA620418: Key Drivers of Marines Willingness

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Description of the Book:

Why individuals adopt or resist technologies is a central question in technology management and energy conservation research. Much academic attention focuses on functional and economic advantages, but perceptions, habits, and norms play a more substantial role and are a particularly strong driver of resistance. Recognizing this, the Marine Corps Expeditionary Energy Office has called for research to better understand how messaging and behavioral factors will influence the shaping of a combat-effective energy posture within the Marine Corps. This research examines how particular individual attributes may affect Marines assessments of energy-efficient technologies. Drawing on a framework developed from the academic literature, this research focuses on the impact of a person s prior conditions, knowledge, and perception of technologies on the decision to adopt, postpone, or resist new technologies. The research produced a summary of extant findings and implications for the United States Marine Corps concerning the typology of United States Marines perceptions and willingness to adopt energy-efficient technologies.

The research findings may offer the Marine Corps a clearer understanding of acceptance and resistance drivers, and the means to facilitate greater acceptance of energy-efficient technologies

• Creator/s: Defense Technical Information Center
• Date: 12/1/2013
• Year: 2013
• Book Topics/Themes: DTIC Archive, , NAVAL POSTGRADUATE SCHOOL MONTEREY CA GRADUATE SCHOOL OF BUSINESS AND PUBLIC POLICY, *DECISION MAKING, *ENERGY CONSERVATION, *MARINE CORPS, *TECHNOLOGY ASSESSMENT, ACCEPTABILITY, AWARENESS, BEHAVIOR, MODELS, RISK, THESES

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