ERIC ED137857: Alternatives in Small Market Research pdf

ERIC ED137857: Alternatives in Small Market Research

More Book Details

Description of the Book:

Research in broadcasting has increased substantially and can be used to aid in a variety of broadcast-related decisions. This paper focuses on audience analysis, an area of knowledge necessary for deciding analysis, an area of knowledge necessary for deciding special-program content, format changes, and aspects of news programming. Topics discussed are methods of data collection, such as ratings and consultants; costs, especially for small-market stations; alternatives to expensive quality research; and suggestions for informal research–community ascertainment, theme contests, suggestion contests, station tours, telephone surveys, and responses requested by announcers and disc jockeys. The paper concludes that, until expenses for sophisticated data analysis decrease, small-market stations should use alternatives in obtaining audience-related information. (JM

• Creator/s: ERIC
• Date: 1977-03
• Year: 1977
• Book Topics/Themes: ERIC Archive, Audiences, Broadcast Industry, Data Analysis, Marketing, Media Research, Programing (Broadcast

An excerpt captured from the PDF book