ERIC ED272779: The Self in Decision Making pdf

ERIC ED272779: The Self in Decision Making

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Description of the Book:

Since the early 1950’s the principal prescriptive model in the psychological study of decision making has been maximization of Subjective Expected Utility (SEU). This SEU maximization has come to be regarded as a description of how people go about making decisions. However, while observed decision processes sometimes resemble the SEU model, decisions appear to be made in an intuitive manner much more frequently. An alternative decision theory is called Image Theory. In this theory, four images (self, trajectory, projected and action) are parts of an overall scheme the decision maker has about what he/she is doing and why. Self-image refers to one’s principles; trajectory image to the agenda of goals; projected image to the time table for achieving goals; and action image to the roster of plans for achieving goals. Decisions are adoption decisions or progress decisions. Decisions are made like the SEU model, or in most cases, on the basis of how well the potential adoptee (a candidate goal or plan) is compatible with the principles of the self-image, the goals that already exist on the trajectory image, and in the case of plans, the plans that already exist on the action image.

This compatibility governs most decisions. Several research studies on decision making have demonstrated the importance of compatibility and self-image. It must be recognized that people’s on-line self-image, their principles, wield power over their actions. (ABL

• Creator/s: ERIC
• Date: 8/23/1986
• Year: 1986
• Book Topics/Themes: ERIC Archive, Cognitive Style, Decision Making, Psychology, Self Concept, Theories

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