ERIC EJ527001: Marketing and Marketing Effectiveness Perceptions pdf

ERIC EJ527001: Marketing and Marketing Effectiveness Perceptions

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Description of the Book:

A study to describe Ohio vocational education planning district (VEPD) superintendents’ perceptions of their role in the marketing function and their perceptions of VEPD marketing effectiveness for secondary vocational education received a 97.9% response. Most had positive perceptions of their roles but were undecided about the effectiveness of their marketing efforts. (JOW

• Creator/s: ERIC
• Date: 1996
• Year: 1996
• Book Topics/Themes: ERIC Archive, Administrator Role, Marketing, Public Relations, School Districts, Secondary Education, Superintendents, Vocational Education, Catri, Deborah B.|Barrick, R. Kirby

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