ERIC EJ992993: College Choice of Minority Students pdf

ERIC EJ992993: College Choice of Minority Students

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Description of the Book:

The study examined the factors that affected minority students’ choice to enroll at private four-year faith-based institutions in the Council of Christian Colleges and Universities (CCCU) in the United States. The study utilized the data from the College Board’s Admitted Student Questionnaire PLUS (ASQ PLUS) survey. The final sample included 283 admitted minority students from eight CCCU member institutions that participated in the ASQ PLUS survey between the years 2005 and 2010. The results from Chi-Square and t-Tests revealed that race, parents’ income, high school GPA, institution’s distance from home, financial aid awards (i.e., grants and loans), institutional recruitment strategies (i.e., campus interaction, electronic communication and Web site), and perceived institutional characteristics (i.e., extracurricular activities, recreational facilities, academic facilities, availability of majors, and academic reputation) were significantly related to minority students’ decision to enroll at a CCCU member institution. However, in the final logistic regression, only high school GPA, campus interaction and promotional materials remained significant.

The findings of this study can potentially aid CCCU member institutions to improve their marketing strategies and eliminate the barriers in the enrollment process to better recruit and serve racially diverse students. (Contains 4 tables

• Creator/s: ERIC
• Date: 2012
• Year: 2012
• Book Topics/Themes: ERIC Archive, College Choice, Grade Point Average, Student Financial Aid, Minority Groups, Recruitment, Minority Group Students, Statistical Analysis, Interaction, Higher Education, Church Related Colleges, Surveys, Enrollment, Student Diversity, College Admission, Colleges, Confer, Christopher|Mamiseishvili, Ketevan

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